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About the Prosperity Project

We can’t say it often enough. The point of all the money that flows through political campaigns is simply this: to get people to vote. 

Groups who are best at turning out voters generally have a great communications infrastructure to help them succeed. As a business, you probably have a great communications infrastructure, too.  As an employer, your company has another tremendous asset: a group of people with a shared, personal stake in the candidates and policies that impact your jobs and industry.

At the NAM, we understand that your employees are your greatest political resource and the lack of employee involvement can mean the difference between electing an official who supports manufacturing and one who does not.  We've teamed up with the Business Industry Political Action Committee to make it easier for you to communicate your message to your employees through the Prosperity Project, an online political toolkit and communications vehicle. The tools help employers talk to management and stockholders about specific candidates. They also help employers talk to the broader workforce about registering to vote, about the records of the candidates, and about showing up at the polls on Election Day.

The Prosperity Project is your company’s political toolkit. You can design a package of services that fit your culture and needs. Your choices might range from an Internet or intranet site with candidate voting records to payroll stuffers, buttons, and posters. Your information can be highly customized, or can leverage existing material to discuss with your employees broad issues like healthcare and liability reform.

During the 2004 election, more than 900 companies, corporations and associations deployed the Prosperity Project.  By Election Day, the program reached more than 19 million employees, delivered more than 40 million messages and helped 1.7 million employees with voter registration and early ballot information.

In 2004 the Prosperity Project also took hold geographically – 22 statewide business associations were active program partners.  The core of each successful state effort was an employee-focused, locally-driven, state-based website, supported by mailings, payroll stuffers, voter guides, posters and other reminders.  A consistent look and feel made clear that employees were the key stakeholders – and the future was in their hands.  From Miami to Dubuque, communications appeared on the desktops of millions of employees, packed with information issues and races from the statehouse to the White House.

Polls show that the more employees hear from their companies about political subjects, the more they approve of and want the information – and the more inclined they are to participate in the election process.

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